Spine practice in Walmart stores grows patient visits 100% in Q2

Practice Management

The Back Company, a spine care franchise from Brentwood, Tenn.-based IMAC Holdings that launched in Walmart stores, reported more than 100 percent visit growth compared to the first quarter.

"Our team's effort is evident as we continue to improve systems to support our doctors that delivered over 6,500 visits this calendar quarter," Jeff Ervin, CEO of IMAC, said in a June 30 news release. "The Back Space growth for the second quarter will be a springboard to material revenue during the second half of the year."

The company provides chiropractic adjustments and other spine care services. It plans to triple its store count by adding at least 20 clinics in the next year, with more locations over the next three years. The new locations will be a combination of corporate and franchise facilities.

Services are priced at $25 per treatment, with memberships available for $65 per month, in addition to family and wellness plans, according to the company. The Back Space locations offer both walk-in and appointment-based treatments.

"We have the ability to leverage a competitive advantage in a $20 billion industry that will efficiently utilize capital to increase storefronts quickly through franchising," Mr. Ervin said. "Our pilot allowed us to develop our technical infrastructure, refine the services and messaging and implement the infrastructure needed to launch the franchise program."

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