SmartTrak adds chief growth officer to spur client expansion


SmartTrak, a business and market insights company in the orthopedic medtech space, has hired Linda Bernier as its chief growth officer to spur client expansion and investment. 

The company also announced the promotion of Joe Mish to vice president of sales. 

Ms. Bernier will be responsible for sales, marketing and customer success. Mr. Mish will lead the commercial sales team and aid with SmartTrak's enterprise rollout. 

"Having both Linda and Joe on the leadership team aligns with our client expansion objectives and investment in our insights-as-a-service' capabilities," Sharon O'Reilly, SmartTrak's CEO, said in an Oct. 26 press release. "It's an exciting time for SmartTrak as we roll out our enterprise offering and collaborate with customers to develop new market tools and data insights solutions. Linda brings 20+ years of experience in new business development and voice of client to drive technology innovation. Joe spent a decade in medical device sales at Stryker and Zimmer Biomet as well as selling enterprise data analytics and SaaS solutions. Combined, they are a powerful team with strong industry and client focus that will take the company to the next level."

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